Japan gets Quarter Pounder with Cheese
Who knew you couldn’t get Quarter Pounders (QP) in Japan until this month? Well, I sure didn’t, but it was hard not to notice the massive QP promotion that lead us to McDonalds in Harajuku last week. Not just any McDonalds mind you, this one is a special McDonalds that only sells QP…WHY?
Well, according to this post, McDonalds undertook a viral campaign to introduce the humble QP to it’s new audience, which involved opening two unbranded stores in Tokyo, simply named Quarter Pounder. There was a mystery surrounding the stores, even though anyone from the west would immediately know it was Macca D’s, and people were left wondering “What is it, this Quarter Pounder thing?”
Well, as far as I can tell the gamble paid off, as last week in Harajuku there was an half hour on the street wait at the QP store. Which was a bummer for Hon as it was number three on his list of things to do in Tokyo.
We asked ourselves, why not just go to a normal McDonalds and get a QP, and it was then we realised they were new here!
See our pics below.
November 30th, 2008 at 12:04 pm
Do you think the Ministry of Agriculture Forestry and Fisheries should have started a viral campaign of unbranded stores just called Traditional Diet?
November 30th, 2008 at 1:03 pm
Yeah, and all they’d sell would be fish and rice and everyone (including me) would be much better off and less prone to heart disease.
December 1st, 2008 at 2:54 pm
ha ha amazing. I wonder if the Japanese would be more prone to heart disease after this…. = o
December 2nd, 2008 at 1:45 pm
A link to the tradition diet to which Ed is referring - http://www.cutwithflourish.com/?p=145